BROADWAY MUSICAL MERCH

As a young girl growing up just outside of New York City, I was a huge fan of musical theatre and going to Broadway shows. Now living in NYC as an adult, I have parlayed my love of Broadway into a career designing merch for Broadway shows.

It all began with a TikTok series that has garnered over 675,000 views and 80,000 likes (and counting). I was inspired to begin this series after seeing “Six the Musical.” While on the snack line, I had time to look at the merchandise stand and thought: What if I could design a line for this show?

The series quickly caught the attention of the producers of Tony Award nominated John Proctor is the Villain, who I then collaborated with on a shirt that was sold in theaters and online. This merch went on to sell out 5 times, which led to more opportunities, specifically with Tony Award Winner for Best Musical, Maybe Happy Ending.

The TikTok Designs that started it all